RADIOSHACK

student campaign

Goal: make Radioshack relevant.

The tinkerers that the brand grew up with have evolved and are thriving.

Radioshack is going to support them by converting stores into exclusive
workspaces for the maker community to unite under.

Imagine an underground gym for makers, hackers, and techies.

This is student work that I'm still proud of.

1
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promotion

Radioshack.com and closed storefronts display a specific web address. The address is only accessible in one place: the deep web.

2
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the deep web site

Accessible through Tor, a widely used deep web browser.

The website houses information about the location of nearby Radioshack branches and their offerings.

Users can buy a membership for access to these branches.

3
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physical stores

The spaces are exclusive to members.
Entrances are through the back doors of Radioshack buildings.