PRUDENTIAL FINANCIAL:
ESCAPE YOUR PARENTS’ BASEMENT

We created an escape room to help people understand the otherwise-boring subject of saving for retirement.
People lived a lifetime in under 15 minutes: they escaped their parents basement, got a job, raised a family, took care of aging parents, and, if they were successful, they escaped with enough money to retire and the live Parrothead lifestyle for all of blissful eternity.

This launched at the Fast Company Innovation Festival at Grand Central Station in NYC.

It won Best In Show at the Financial Communications Society Awards.
This makes me a rare hybrid Finance-Advertising Bro. For better or worse.

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Shout out to Becca Pottinger and Sam McCluskey for seeing production through on this.
Created at Droga5
with Evan Barkoff
CD: Dustin Tomes, Jono Paul
ECD: Ray Del Savio