CHILI’S X TECOVAS BOOTH BOOTS

We made Tecovas cowboy boots made from Chili’s iconic red booths.

Hundreds of pairs went on sale on Tecovas.com and sold out within minutes at $345 per pair.

Without any media buy, Chili’s Booth Boots garnered billions of impressions across social and traditional media, earning coverage from The New York Times, Rolling Stone, and Late Night With Seth Meyers.

Made at Mischief
with Craig Shervin
GCD: Ross Fletcher, Howard Finkelstein
ECD: Bianca Guimaraes