CHILI’S BOOTH BOOTS

We collaborated with Tecovas and thousands of people’s butts to make cowboys boots out of Chili’s booths.

Chili’s Booth Boots garnered billions of impressions across social and traditional media with no media buy.
It earned coverage from The New York Times, Rolling Stone, Texas Monthly, Late Night With Seth Meyers, and high-profile influencers.

Made at Mischief
with Craig Shervin
GCD: Ross Fletcher, Howard Finkelstein
ECD: Bianca Guimaraes